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Kai Xuan Logistics
Personal
Art Direction | Branding
Brief
Client has requested for a logo for his logistic company named Kai Xuan. The service is generic and the client hopes to translate the brand into printable assets. The logo derives from the nature of business, which involves navigation and precision in delivery. The location pin is formed from the intersection of K and X. Whereas the compass is formed using the extension of K and X. The stripe that cuts across the logo aims to bring out the speediness of the service.
Below are 2 colour variations that were done up.

Colour Variation 1

Colour Variation 2

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