Shades Of Xiao Ming

Spectacle Hut

Campaign | Concept | Social

Silver, Hashtag Asia Award 2022
Best Social Media Channel Campaign: Instagram

Brief

For the first quarter of 2021, Sunglasshut looks to drive awareness of its product range to Singaporean.

Idea

The use of XiaoMing from SGAG fitted in the brief as he is constantly seen with his shades on. XiaoMing takes to social media over a week to engage Singaporeans through engagement, as well as education. This allows viewers to know of Sunglass Hut and its wide range of products in a light hearted manner.